While receiving a good-size paycheck, the actor behind a successful brand character enters a state of existential limbo. He is famous yet anonymous. His face is everywhere, yet his name is largely unknown. The job is pleasant. He is fortunate to have it. At the same time, for the rest of his life, he will be saddled with the character and treated in public, at conventions, on the street, in the grocery store, like a windup toy. Pull string, say tag line. More disconcerting is that when the campaign is over, chances are, no other brand will hire him. The overexposure can be nearly impossible to overcome. He will have successfully acted himself right out of acting.