The spectacle erases the dividing line between self and world, in that the self, under siege by the presence/absence of the world, is eventually overwhelmed; it likewise erases the dividing line between true and false, repressing all directly lived truth beneath the real presence of the falsehood maintained by the organization of appearances. The individual, though condemned to the passive acceptance of an alien everyday reality, is thus driven into a form of madness in which, by resorting to magical devices, he entertains the illusion that he is reacting to this fate. The recognition and consumption of commodities are at the core of this pseudoresponse to a communication to which no response is possible. The need to imitate that the consumer experiences is indeed a truly infantile need, one determined by every aspect of his fundamental dispossession. In terms used by Gabel to describe quite another level of pathology, “the abnormal need for representation here compensates for a torturing feeling of being at the margin of existence.
— Guy Debord, The Society of the Spectacle
