Live in Infamy
Everyone may be famous for 15 minutes, but online those minutes can last a lifetime.
A friend’s lens captures a tipsy top-shot revealing too much flesh. Or the camera catches the vacant stare of a bro’s pickled pupils, and the picture taker might mockingly pronounce, “I’ll save this when you run for office!” The joke, playfully cynical, drifts dangerously close to a cliff of paranoia. That much of what we digitally compose remains permanently archived, and that we only vaguely recognize the consequences of this, plays neatly into the narrative peddled by some in Silicon Valley—that privacy no longer exists. Zuckerberg’s Law, a convenient trend-as-truth whereby we volunteer evermore information about our intimate livings yearns to become an ethical imperative. The act of revealing rushes with unceasing momentum, unmooring our reservations of exposure. As sociologist Zygmunt Bauman has written, “The fear of disclosure has been stifled by the joy of being noticed.”
By now we’ve been trained to record only those behaviors that reflect well on ourselves, lest our employers interpret our cocktail-crushing prowess the wrong way. But Facebook’s privacy settings are clumsy and easy to circumvent. Elsewhere, blog posts, life-tracking data, consumer preferences, and check-in beacons can just as easily be ripped from their context and misdirected to an unintended audience – and meanwhile, the social networks, publishing platforms and shopping hubs just keep multiplying. For those young people interested in running for office, this poses considerable danger.
To some, the Facebook timeline reads as an explicit chronology of illicit behavior. For most, these personality museums are masterfully curated, conveying an exuberance tamed by professionalism, edginess blunted by responsibility. While we are generally aware of the risks involved in divulging personal information, the popular conception is that our norms of exposure will change. Through mass-unveiling, salacious behavior will become bland.
Our society will learn to forgive youth-frozen-in-documentation. We will be more affirming of eccentric conduct and peculiar passions. Whereas candidate Clinton said that he didn’t inhale and he didn’t like it, Obama could say he inhaled often because that was the point. As our social mores relax to accommodate the radical honesty of blogs and the overshare impulse of Instagram, our aspiring candidates will be resilient to ad feminam attacks. This would be so precisely because we’d all be vulnerable to them, or at least familiar with them. (Few background checks are as rigorous as those for public servants, but the population at large will grow accustomed to informal and undisclosed reputation screenings in their personal and professional life.)
In Julie Cohen’s Configuring the Networked Self, the legal scholar reveals how much of our thinking on privacy is stifled by the language of authenticity and illusory control. She begins by reminding us that many of the corporate and political actors who favor strong protection for trade secrets share an economic interest with those who lobby for weaker privacy protection. What connects these two is the desire to commodify information and to harness “infrastructures that render individual activity transparent to third party observers.” Companies want to sell us targeted ads, but they don’t want to reveal how they construct their targeting system. Couched in favorable market language, we’re offered an enhanced, personalized experience, discounts and entertainment, social freedom – in exchange for our participation in an all-enveloping apparatus for market research. Still, we aren’t exactly sure what we’re giving up.
Meet Nick Bilton, lead writer for the New York Times’ Bits Blog and host of a now-famous dinner party last fall, at which several of his companions were prominent members of the Technorati. He and his dinner guests numbered 16 in all, but there were many uninvited persons that night who were privy to the soirée. As Bilton tells us, “a few days later, on a work-related call, someone else — who has never stepped foot in my house — told me how much he ‘just loved’ the lamps hanging above my kitchen table.” While the blogger was busy hosting, his guests were flexing their thumbs: a pair checked in on Foursquare, six tweets chirped away (presumably providing specifics of Bilton’s abode and bounty), seven photos were pasted on Path and six pics filtered through Instragram. Factoring in the total follower count of his company that evening, Bilton reckoned that these privileged details went out to a potential three million people. Aside from this being a self-aware #humblebrag, the post is parable: The sense of power we think we have to represent ourselves is diminished within and across networks.
This kind of exposure was innocent enough. But Cohen considers cases where the outcomes would be harmful. Contrary to the language and ethos of popular social networking sites, our identities are not fixed and singular. Our “authentic selves” or “essential attributes” cannot be articulated on a single profile like a Pokémon card. Thinkers have long disputed the idea of a static identity, since such a notion would ignore how we associate in different contexts, the way our speech changes depending on our speaking partner, how varied environments shape our growth, and all the ways in which we experiment and imagine, pretend and explore.

